WWW

For the Britpop album rollout, A. G. Cook launched a fictional internet conglomerate — the World Wide Web — made of three lovingly irreverent platforms: Witchfork, the least trusted voice in music; Wandcamp, a haven for independent releases; and Wheatport, a niche (but highly profitable) marketplace for trading wheat. Each site played its type straight enough to pass at a glance, then leaned into troll logic, mythic corporate copy, and real editorial work from writers and artists in Cook’s orbit.

Witchfork ran features, reviews, Q&As, and festival coverage with the density of a legacy music magazine. Wandcamp surfaced tracks and artist pages like a Bandcamp alternate timeline. Wheatport listed grain varieties with hype tags, exclusives, and insider-trader energy. Cross-site lore tied them together — merger leaks, acquisition notices, Discord wardens — until all three shuttered on April 24th, 2024, “acquired” by an undisclosed multidimensional conglomerate ahead of the album’s May 10th release.

Built with Emma Cafe and Mirandeldr at BGSL: SvelteKit frontends on Vercel, Sanity-backed editorial for Witchfork, and a shared visual language across the WWW properties. Less a conventional promo site than a campaign you could browse, quote, and argue about — a radical ecosystem in dialogue with the slow entropy of music media, built with reverence and a wink.